
What's so great about Dutch Bros?
Dutch Bros. has a clothing line called DutchWear and it's the coolest thing ever. So not only do they have great coffee and great drinks and great customer service and great stickers, they ALSO have clothes and hats and bags and baby onesies etc. Along with their clothing, they also have rad thermoses, mugs, earrings, air fresheners etc.
Did Dutch Bros raise their prices?
raising prices. MEDFORD -- Pricechanges are coming to Dutch Bros. The company said come classic drinks will cost an extra 25 cents. This is in response to the minimum wage increase. Correspondingly, how much does a large Dutch Bros cost?
Is Dutch Bros the next Starbucks?
It seems that Dutch Bros has created a winning formula with its brand, evidenced by its 14-year streak of growing same-store sales. However, investors should be patient with the company, as becoming the "next Starbucks" is a tall order, and the company's footprint is limited to just an 11-state footprint.
What do they have at Dutch Bros?
What do they have at Dutch Bros? Dutch Freeze. Mocha. Latte. Breve. Dutch Frost. Blue Rebel Energy Drink. Dutch Soda. Dutch Cocoa.

Is Dutch Bros corporate owned?
Operations. Dutch Bros is headquartered in Grants Pass, Oregon. It is majority-owned by Travis Boersma, who holds the title of executive chairman, and Joth Ricci is its president and CEO. The company operates approximately 500 stores across 12 states and employs about 16,500 people.
Is Dutch Bros the same as Starbucks?
Some people find Dutch Bros coffee a little watery. Compared to Starbucks, it certainly is. It doesn't have the full-bodied flavor and aroma of Starbucks's finest coffee. If you just want a quick coffee pick-me-up on a busy morning, Dutch Bros is great.
Is Dutch Bros privately owned?
Dutch Bros Coffee is the country's largest privately held drive-thru coffee company, with more than 300 locations and 9,000 employees in seven states. The company is headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma.
How much is a Dutch Bro franchise?
$150,000 to $500,000How much does Dutch Bros franchise cost? Dutch Bros has the franchise fee of up to $30,000, with a total initial investment range of $150,000 to $500,000.
Who is Dutch Bros biggest competitor?
Dutch Bros's competitors and similar companies include Biggby Coffee, The Coffee Bean & Tea Leaf, Lavazza and Krispy Kreme. Dutch Bros is an operator and franchisor of drive-thru coffee and beverage shops. Biggby Coffee is a food and beverage company.
What does Dutch Bros call their baristas?
Dutch Bros baristas, or "broistas," are known for their friendliness. Some people love the chit-chat, some just want their dang coffee.
Is Dutch Bros liberal or conservative?
The company further stated that, “For 27 years, Dutch Bros has taken a neutral position in regards to politics and our intent is to stay that way.
Who owns the most Dutch Bros stock?
Top 10 Owners of Dutch Bros IncStockholderStakeShares ownedClearBridge Investments LLC1.31%516,394BlackRock Fund Advisors1.06%417,921Janus Henderson Investors US LLC0.91%361,286LPL Financial LLC0.83%326,4406 more rows
Can you own a Dutch Bros franchise?
How do I franchise? Thank you for your interest! Dutch Bros Coffee no longer offers the option to franchise. Moving forward, all locations are company-owned and regional operator positions are offered exclusively to those within the company, who have shown outstanding employment history and exemplify the culture.
How much does 1 Dutch Bros make a year?
Dutch Bros revenue Dutch Bros Coffee reached gross sales of $479.9 million in 2021. This was a 52.1% increase from 2020. The estimated sales for individual stores in 2021 were approximately $1.5 million.
What state is Dutch Bros most popular?
Coffee locations are there in United States? There are a total of 446 dutchbros locations in United States as of April 20, 2021 The state with the most number of Dutch Bros. Coffee locations in the United States is Las Vegas with 12 locations, which is 5% of all dutchbros locations in United States.
How much is Dutch Bros in debt?
The company has $21.29 million in cash and $479.60 million in debt, giving a net cash position of -$458.31 million or -$2.80 per share....Balance Sheet.Cash & Cash Equivalents21.29MTotal Debt479.60MNet Cash-458.31MNet Cash Per Share-$2.80Book Value108.54M2 more rows
What is so special about Dutch Bros?
They offer many other drinks such as smoothies, frosts, teas, Italian sodas, Rebels, and freezes. You can also get them with almost any flavor you can think of. Another option you have is to get your drink hot, cold, or blended. Dutch Bros gives you a lot of freedom in making the perfect drink for yourself.
Is Starbucks a Dutch company?
Starbucks, American company that is the largest coffeehouse chain in the world. Its headquarters are in Seattle, Washington.
Is Dutch Bros rebel just Red Bull?
Is a Rebel the same as a Red Bull? A Dutch Bros Blue Rebel and a Red Bull are not the same but are similar. Both are energy drinks and both do have similar ingredients and tastes, but they are separate, different products.
Is Dutch Bros liberal or conservative?
The company further stated that, “For 27 years, Dutch Bros has taken a neutral position in regards to politics and our intent is to stay that way.
Where is Dutch Bros Coffee located?
Dutch Bros Coffee is the largest privately held drive-through coffee chain in the United States. It is headquartered in Grants Pass, Oregon, with company-owned and franchise locations expanding throughout the western United States.
What is Travis's mantra?
The company was on the Forbes Small Giants: America's Best Small Companies list in 2017. The company's mantra is to "make a difference, one cup at a time".
Why did Dutch Bros. re-release their solar viewers?
recalled free solar viewers it had distributed to customers, citing problems with the International Organization for Standardization certificate it had received from the viewers' manufacturers.
Where did Dutch Bros start?
Travis and Dane Boersma started Dutch Bros with a pushcart by the railroad tracks in Grants Pass, Oregon in 1992, after leaving the dairy industry, which had employed two generations of their Dutch-origin family before them. "Changes to the [dairy] industry were making our prospects pretty grim. So we used that reality as motivation to branch out and try something new," Boersma said in a statement in the firm's offering prospectus. "Dane and I shared a desire to do something extraordinary together. We bought a double-head espresso machine, cranked up the stereo, threw open the barn doors and started experimenting with coffee beans."
Is Dutch Bros a public company?
Still, Dutch Bros is counting on an aggressiv e expansion strategy and brand loyalty among its customers to ensure steady growth as a public company. The chain continued its eastward expansion with new shops in Texas and Oklahoma this year, with the aim of eventually reaching 4,000 locations across the U.S. All of its stores are drive-throughs, a model the firm says helped keep its locations accessible throughout pandemic lockdowns and the wildfires that ravaged Oregon in 2020. Dutch Bros has also developed a unique culture since its founding—touted as “Dutch Luv”—calling its baristas “broistas” and offering a secret menu of signature drinks ranging from the “Hot Annihilator” (an espresso and chocolate-macadamia-nut syrup concoction) to “Blue Rebel” energy drinks.
Is Dutch Bros still owned?
Dutch Bros stopped franchising in 2017, but 56% of Dutch Bros locations are still owned by franchisees—many of them with long-standing ties to the company thanks to a 2008 decision to sell franchises only to people within the “Dutch Bros system.” All of the 179 new stores opened since 2018 are operated by shop managers promoted from within.
Who is the CEO of Dutch Bros?
Even with the influx of cash, Dutch Bros President and CEO Joth Ricci states that the company will continue the steady growth trajectory it set for itself, which includes adding more locations across the US. Ricci also states that Dutch Bros will be sticking with what works for them—drive-thru coffee—as opposed to adding “new categories like food” to their menu.
Is it rare to go public with a coffee company?
A company going public and making a big opening day splash on Wall Street isn’t exactly rare. But when it’s an IPO for a coffee company, that’s a new one for me. And when that IPO makes the owner of the company a certified billionaire—with a B—well, that’s stratospheric. And that’s exactly what happened today with the coffee chain Dutch Bros making its public debut, making owner Travis Boersma a person of many commas.
Who is Zac Cadwalader?
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

Overview
Operations
Dutch Bros is headquartered in Grants Pass, Oregon. It is majority-owned by Travis Boersma, who holds the title of executive chairman, and Joth Ricci is its President and CEO. The company operates approximately 500 stores across 12 states and employs about 16,500 people. In September 2021, Dutch Bros became a publicly traded company, selling 21 million shares for a total of $484 million.
History
Dutch Bros was founded on February 12, 1992 by Dane and Travis Boersma, brothers of Dutch descent, in Grants Pass, Oregon. Their family’s third-generation dairy farm had been struggling due to changes in environmental regulations, and the brothers were looking to start a new business. Travis Boersma suggested a coffee cart where they could sell espresso. Dane Boersma was able to help fin…
Business model
Dutch Bros operates as a chain. The vast majority of its stores are drive-thru stands. Each store sells hot and cold drinks, including non-coffee options, and a selection of baked goods.
The company started franchising in 1999. In 2008, Dutch Bros transitioned to an internal franchising model that required potential franchisees to have worked for the company for a minimum of three years. This resulted in a 97 percent continuity rate among franchises; betwee…
Charitable efforts
Dutch Bros co-founder Dane Boersma died on October 15, 2009, after battling amyotrophic lateral sclerosis for more than five years. The Boersma family and Dutch Bros launched an annual fundraiser titled "Drink One for Dane" in 2005 as a way to increase awareness of the disease, raise support for those impacted, and fund research to find treatments and cures. Proceeds from the campaign are donated to the Muscular Dystrophy Association. As of 2021, Dutch Bros has raise…
See also
• Coffee portal
External links
• Official website
• Business data for Dutch Bros Inc: