the Roaming GnomeWhere is my Gnome? was a type of viral marketing advertising used by Travelocity in early 2004 created by creative agency McKinney. Its mascot, a two foot tall bearded gnome wearing a blue coat, black boots and a red conical hat, is known as "the Roaming Gnome".
Why does Travelocity use a gnome?
Travelocity, on the other hand, says the Gnome was at least partly inspired by an Australian prank that took place in the mid-1980s in which a man thought it would be funny to rip off his neighbor's garden gnome, and then send back pictures from the destinations to which it was taken.
Who voices Travelocity gnome?
Happily, the ad agency for Travelocity is more forthcoming about the voice of their Traveling Gnome than are the folks who created the GEICO Gecko, so we can tell you that Harry Enfield provides the voice of the gnome.
What is the myth about gnomes?
The traditional gnome is closely linked to the mythology of the classical elements (Earth, Fire, Water, and Air) and were said to be the nocturnal protectors of the Earth. Legend has it that gnomes live underground, where they guard the nearby plant life (as well as their personal stashes of buried treasure).
12 hours ago
Tagline, uttered by the red-capped gnome: “Book with Travelocity. Don't forget your hat.” Travelocity's “Roaming Gnome” campaign is cute—and mildly effective, I'm guessing. But it'll need to evolve or will soon get tired.
12 hours ago
· The Travelocity Roaming Gnome. Name: The Travelocity Roaming Gnome. Occupation: Citizen of the World. Hometown: London, England. Residence: Depends on the day! Website: I oftentimes blog for my cheery fellows at Travelocity at TheWindowSeatBlog.com. Twitter: @RoamingGnome. Facebook: The Travelocity Roaming Gnome. Pinterest: Travelocity …
34 hours ago
· We see photos of the gnome as he rides on a luge or cliff-dives in Mexico. Tagline, uttered by the red-capped gnome: “Book with Travelocity. Don’t forget your hat.”
30 hours ago
· The fact that Travelocity's Roaming Gnome now sits on Chatroulette suggests that brands looking to engage in social media will have a huge advantage if they have an anthropomorphic mascot. The ...
25 hours ago
· Agency Proof takes its first trip with the brand. The roaming gnome needs a traveling companion, and he's got his unblinking eye on you. Travelocity's iconic mascot, whimsically voiced as ever by Harry Enfield, returns this week in a flight of ads themed "Wish You Were Here." The work is the Expedia-owned brand's first campaign from Proof ...
9 hours ago
· The Travelocity Gnome. The travel company's mascot is a pint-size, 300-year-old gnome from North Carolina. Viewers first became familiar with the globe-trotting figure in a 2004 series of ads titled "Where Is My Gnome?" Playing off the tradition of the traveling-gnomes prank most famously seen in the 2001 French film Amélie, Travelocity's ...
