BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28, 2017; it was reported that in July 2017 the brand and its sister labels would be taken over by Marquee Brands and Global Brands Group, which bought the intellectual property rights and assets of the company. Azria was married twice.
Was BCBG a victim of its own success?
BCBG — at its peak, a staple of red carpet fashion worn by celebrities including Sharon Stone, Halle Berry and Alicia Keys — was a victim of its own success, according to Bahulkar. “In the early ’90s, they were one of the original brands that made designer wear accessible,” he said.
What happened to BCBG's Max Azria?
Max Azria, the Tunisian fashion designer who in 1989 founded BCBG (so named for the Parisian slang "bon chic, bon genre," or "good style, good attitude"), had been on paid leave since July 2016, and The Wall Street Journal reported that he hadn’t been seen in the office in weeks.
Is BCBG a high-end brand?
Soon after, his most successful venture began: BCBG, a new chic brand of women’s clothing that would compete with the more expensive, inaccessible brands. BCBG is still a high-end brand, but their prices aren’t bonkers. Also, their style is uniquely inspired by Azria’s European sophistication.
Why did BCBG lay off 123 people?
Around the time that BCBG elected not to show at September’s Fashion Week, California Apparel News reported that the company was laying off 123 people; that employees were complaining about the direction of the business; and that staff was being asked to work fewer hours.
Who wore BCBG?
What helped grease the way for BCBG's descent?
What was Azria's downfall?
How many BCBG boutiques are there?
Why is Basu saying price points weren't a factor for BCBG?
Is BCBG losing its footing?
Is BCBG Max Azria Resort the last collection?
See 2 more
What went wrong with BCBG?
Its portfolio, which includes BCBGMaxAzria, Hervé Léger by Max Azria and BCBGeneration, struggled to connect with customers, and subsequently the firm found itself with an outsized debt which by 2013 had risen to $685 million. Longtime investor Guggenheim Partners LLC was responsible for $475 million of that.
Is Max Azria still alive?
Houston, TXMax Azria / Died
Is BCBGeneration the same as BCBG?
BCBG stands for "bon chic, bon genre," it's a French phrase meaning "good style, good attitude." It means to be chic and be creative. Tell us the difference between BCBGeneration and BCBGMAXAZRIA. BCBGeneration is at a lower price point and geared toward a younger audience. It's also more in tune to the trends.
What does BCBGeneration stand for?
That's why we're named for bon chic, bon genre, a Parisian expression that means good style, good attitude. It's what BCBG stands for, and it's also what we stand for, in fashion and in life.
Is BCBG high end?
Is BCBG an expensive brand? BCBGMAXAZRIA is ready-to-wear and includes clothes, shoes and accessories. This is the second most expensive line. Majority of the pieces in this line are inspired by fashion of the 1920's.
What does BCBG mean in French?
Bon chic, bon genreBon chic, bon genre (French for 'Good style, good class') is an expression used in France to refer to a subculture of stylish members of the Parisian upper class. They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocratic ancestry.
What brand is BCBGeneration?
BCBGeneration - Marquee Brands. Created for free spirits, trendsetters and innovators, BCBGeneration is a youthful, playful interpretation of the elegance that made BCBGMAXAZRIA famous.
Who owns BCBG?
Marquee BrandsBCBG Max Azria / Parent organizationMILAN — BCBG Max Azria is coming back to Europe. The 32-year-old fashion company now owned by Marquee Brands is reentering the market via a licensing deal signed late last year with A.
Is BCBG a French brand?
What does it mean? Bon chic bon genre, which can also be shortened to BCBG, is the French version of posh, preppie or Sloaney – ''Good style, good class''.
Is Max and Cleo part of BCBG?
Since the company's start in 1989, Max and Lubov Azria have succeeded in building an impressive portfolio of twenty-two brands: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Miley Cyrus & Max Azria, BCBGirls, BCBG// ...
Who is the designer for Bcbgmaxazria?
Max AzriaMax Azria, a fashion designer whose BCBG Max Azria line became a global powerhouse by offering chic apparel for considerably less than many of his competitors, died on Monday in Houston. A family member said the cause was lung cancer, but added that Mr.
Where is BCBG headquarters?
Vernon, CABCBG Max Azria / HeadquartersVernon is a city five miles south of downtown Los Angeles, California, the nearest city to downtown Los Angeles. The population was 112 at the 2010 United States Census, the least of any incorporated city in the state. Wikipedia
Who is Serge Azria?
Azria is the CEO and creative director at parent company The Collected Group Co. and is the older brother of late fashion designer Max Azria, who founded BCBG.
Is Max and Cleo part of BCBG?
Since the company's start in 1989, Max and Lubov Azria have succeeded in building an impressive portfolio of twenty-two brands: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Miley Cyrus & Max Azria, BCBGirls, BCBG// ...
Who owns BCBG?
Marquee BrandsBCBG Max Azria / Parent organizationMILAN — BCBG Max Azria is coming back to Europe. The 32-year-old fashion company now owned by Marquee Brands is reentering the market via a licensing deal signed late last year with A.
Where is BCBG headquarters?
Vernon, CABCBG Max Azria / HeadquartersVernon is a city five miles south of downtown Los Angeles, California, the nearest city to downtown Los Angeles. The population was 112 at the 2010 United States Census, the least of any incorporated city in the state. Wikipedia
What happened to Bcbgmaxazria?
BCBG Max Azria filed for bankruptcy protection in 2017 and closed 120 stores.
What brand is BCBG?
In 1989, Azria launched BCBG Max Azria, named for the French phrase « bon chic, bon genre, » a Parisian slang meaning « good style, good attitude ». Azria was credited for offering designer fashion at affordable price points and, as a result, was inducted into the Council of Fashion Designers of America (CFDA) in 1998.
Is BCBG a luxury brand?
EUROPEAN LUXURY, L.A. STYLE With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends and romantic ideas and translates them into elevated, modern pieces. Each collection captures the best moments in fashion and make them wearable – for every woman, at any time.
Is Max and Cleo part of BCBG?
Since the company’s start in 1989, Max and Lubov Azria have succeeded in building an impressive portfolio of twenty-two brands: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Miley Cyrus & Max Azria, BCBGirls, BCBG// …
Is BCBG an expensive brand?
BCBGMAXAZRIA is ready-to-wear and includes clothes, shoes and accessories. This is the second most expensive line. Majority of the pieces in this line are inspired by fashion of the 1920’s.
Is BCBG a high end brand?
EUROPEAN LUXURY, L.A. STYLE With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends and romantic ideas and translates them into elevated, modern pieces. Each collection captures the best moments in fashion and make them wearable – for every woman, at any time.
Is BCBG still in business?
Following Centric Brands’ bankruptcy filing, Marquee Brands has announced that it is taking back control of the BCBG Max Azria and BCBGeneration licenses, as part of its efforts to launch the Marquee-Direct platform.
What does BCBG stand for?
It’s what BCBG stands for, and it’s also what we stand for, in fashion and in life. Created for free spirits, trendsetters and innovators, BCBGENERATION is a youthful, playful interpretation of the elegance that made BCBGMAXAZRIA famous.
What is BCBGMAXAZRIA?
BCBGMAXAZRIA is a brand, an aesthetic and an attitude, inspired by the evolving landscapes of culture, art and design.
Who trains the bar staff on a blue mai tai?
Alex Goode trains the bar staff on a blue mai tai.
What do Sam and Jim hate about the Bloody Mary?
They also order a beer and the bartender wipes the excess off with his hands. Sam and Jim hate the drinks, the Bloody Mary is too strong and the beer is flat.
How much debt does Doreen have?
The bar is in disrepair and Doreen is $100,000 in debt. They are losing $5,000 a month and her husband is recovering from two strokes. Jon brings in chef Vic Vegas and expert mixologist Alex Goode for what he describes as an emergency rescue. He introduces Doreen and her story to the team.
Is BCBG turning profit?
Some time later, BCBG is turning a profit for the first time in a year.
Does Jon change the name of the bar?
It is reveal night and Jon didn’t change the name of the bar so Frank’s dream is able to live on. But he brands the outside with the initials BCBG so its more visible. Inside the bar has been modernised and made classier with a picture Frank on the wall.
Who wore BCBG?
BCBG — at its peak, a staple of red carpet fashion worn by celebrities including Sharon Stone, Halle Berry and Alicia Keys — was a victim of its own success, according to Bahulkar. “In the early ’90s, they were one of the original brands that made designer wear accessible,” he said.
What helped grease the way for BCBG's descent?
The success of online retailing and fast fashion certainly helped grease the way for BCBG’s descent, but that’s not the whole story behind what brought down the house that Azria built.
What was Azria's downfall?
That expansion ultimately became Azria's downfall. “BCBG was very focused on its own growth path, and, it seems, it was caught surprised and unprepared as the ground shifted underneath,” said Bahulkar. “BCBG is first and foremost about the product, but the consumer became less brand-loyal, freely shopping around across brands. Not only brands like DKNY, Calvin Klein, Guess, Juicy Couture on the premium end, but increasingly brands like Inditex, F21, Bebe, Bisou Bisou and department store brands on the mid-range, plus a score of online brands such as Dolls Kill, Missguided, etc., that specialized in micro-segments. That makes this a very crowded space, which makes standing out that much more difficult.” Bahulkar says that BCBG was also quite behind the curve when it came to creating a personalized online shopping experience, and only started making meaningful investments to rectify the issue in the last 12 to 18 months.
How many BCBG boutiques are there?
Another major problem: BCBG was overstored, with just under 600 boutiques around the world.
Why is Basu saying price points weren't a factor for BCBG?
If price points were at all a factor for BCBG, Basu says it wasn’t because they were too high, but because they were too steeply slashed.
Is BCBG losing its footing?
But even if the turn toward wholesale pivot succeeds, BCBG has lost its footing as a cohesive fashion voice. By way of explaining its Chapter 11 protection filings, BCBG said on February 28 that online shopping and changing consumer tastes were responsible for its decline, and in a comment emailed to Retail Dive for a previous article on the brand's struggles, Seth Lubove — a spokesman for BCBG at Sitrick & Company — explained, “Like so many other great brands, BCBG has been negatively impacted by the growth in online sales and shifts in customer shopping patterns and, as a result, has too large a physical retail footprint. In order to remain viable, the company — like so many others in its industry — must re-align its business to effectively compete in today’s shopping environment.” (Lubove said the realignment would likely reduce free-standing stores while increasing the brand’s focus on online, licensing, and in-store boutiques.)
Is BCBG Max Azria Resort the last collection?
In June 2016, Women’s Wear Daily described the BCBG Max Azria Resort 2017 runway collection as “ fresh, colorful, distinctive and easy-to-wear .”. It was the last collection the Los Angeles-based women's fashion brand would show. Around the time that BCBG elected not to show at September’s Fashion Week , California Apparel News reported ...
