What is a sales blitz strategy?
Well, in a broader sense, a sales blitz strategy consists of identifying, qualifying, and engaging a potential customer. As a marketer, your role is to drive traffic to your site and generate and nurture your leads to qualify them for sales conversion.
What are blitz campaigns and why do you need them?
Besides, blitz campaigns enable targeted training and upskilling of your sales teams, ultimately affecting your team productivity and increased revenue. If you’d like to try a software tool that can help you replace a bunch of marketing and sales tools, try EngageBay for free today.
What is a blitz calendar and do you need one?
“The blitz calendar fosters alignment between sales and marketing by establishing a shared set of goals and objectives,” says Tony. At a minimum the calendar should specify the date, topic, and team-specific responsibilities for each blitz.
How to motivate attendees to make sales during a blitz?
Incentivizing sales is always a great way to motivate the attendees to make sales during the blitz. Gift cards, Visa prepaid cards, and high dollar merchandise are just a few examples of clients incentivizing sales reps to make sales during blitz meetings.
What does blitz mean in a business?
A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or ...
Whats a phone blitz?
A call blitz is an intense day of focused cold calling. At the outset, it probably doesn't sound like a whole lot of fun, but believe me when I tell you, they can be absolutely exhilarating.
What do you do on a sales blitz?
A sales blitz is an organized effort by a company to focus all of its sales force on a specific task in one territory. The most common task is to identify, qualify, and engage potential new customers, but a sales blitz could also be used to quickly communicate new product or service to a market.
What is a blitz meeting?
A Blitz is 20 minutes or less; a meeting usually 1 hour. A Blitz is 6 people or less; a meeting can be anything up to 30 people. A Blitz has a single focus or challenge; a meeting has a multiple agenda. A Blitz can be called by anyone, at any time on any issue; a meeting is usually called by a senior person.
4 key steps for sales and marketing integration
Learn how to identify & overcome roadblocks to sales & marketing alignment. READ MORE
Prepping for a successful blitz
So, how can you design and implement a blitz program that successfully aligns sales and marketing? Like most things in business, you need a rock-solid game plan.
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Running the blitz
All the preparation and planning culminate in the big day. The sales team has everything it needs to engage the target audience. Marketing team has become subject matter experts and is standing by to assist wherever needed.
Does your business need both CRM & marketing automation?
Learn how to maximize the value of your sales & marketing tech stack. READ MORE
Recapping the blitz
Finally, it’s always wise to host a retrospective session and discuss what worked or didn’t work. Don’t just rely on anecdotal evidence to measure success of a sales blitz. If used properly, your CRM should be a treasure trove of information that delivers data-driven answers to these questions:
Align for successful sales blitzes
By aligning the right mix of people, tactics, and technology, your team is well on its way to running successful sales blitzes that produce pipeline, foster internal collaboration, and elevate overall performance.
What is a GitGo sales blitz?
A GitGo Sales Blitz splits the accountability 50-50: We’re accountable to generate insights and lead possibilities. Your sales team has to close.
Should sales blitzes be predicated on who's high on the totem pole?
Your sales blitzes shouldn’t be predicated on who’s high on the totem pole. Your team’s mission, should they choose to accept it, is to build the top of the sales funnel.
Can leads see your sales team?
Suddenly, your leads aren’t just seeing your sales team’s name from an inbox notification or a cold call (which can be avoided or ignored altogether). They know who they’re working with. The B2B sales world may be increasingly digital, but it doesn’t have to be—and it doesn’t devalue the power of in-person meetings. In fact, getting your teams to make a face-to-face interaction instantly puts them in contention of making a sale.
What is a sales blitz?
A sales blitz is an organized effort by a company to focus all of its sales force on a specific task in one territory. The most common task is to identify, qualify and engage potential new customers, but a sales blitz could also be used to quickly communicate some hot new product or service to a market. The advantage here lies in focusing the ...
Why is a sales blitz important?
For example, the preparation for a sales blitz provides you with an opportunity to thoroughly train the sales force in one identifiable step in the sales process. Their competency thus improves . Additionally, you can usually measure the reps’ activities more specifically than normal, so while they become more competent and confident, you become more knowledgeable of the activities of your sales force.
What is B2B sales?
Most B2B sales efforts are organized around a sales rep who is responsible for a specific set of accounts or geographic area. Typically, that rep is expected to grow the business with the current customers as well as identify and develop new prospects.
What information do you need to create a sales form?
You create a form for each salesperson, and they must collect the information specified on the form from each prospect. The information could include such basics as the name and title of the key contact person, information about the account, and a sense of the opportunity for your company.
What is a hotel sales blitz?
The concept of a hotel sales blitz is a remedy that brings a great deal of enthusiasm to those responsible for selling, as well as a good amount of potential business.
What is the purpose of a blitz?
Since the objective of the blitz is to develop sales leads, a good deal of time and money would be wasted if a poor follow-up job was done. After each day's calls have been tabulated, the blitz forms need to be sorted by the "grades" given each blitzer. The highest grades are obviously the forms with the best leads, and usually the ones that require immediate attention.
How far in advance should you start a blitz?
The blitz director needs to start planning the operation 30 days in advance of the blitz date. Logical days to select are Tuesday, Wednesday and Thursday, when the contacts are more likely to be in town. Three days of blitzing should be the maximum. For small properties with limited amount of blitzer time available, a one or two-day blitz could be satisfactory. In fact, a one-day mini-blitz would be a good place to start experimenting with the process.
How many calls should a blitz be?
The answer for a full-blown blitz would likely be 30 calls a day. In six and a half hours each person should be able to conduct "30 calls" Depending on the area assigned, the number of calls will vary. In a downtown office building in a medium to large city, a higher number should be made, while in smaller or outlying industrial areas, far fewer calls could result.
What is the role of hotel staff in a blitz?
The hotel staff's primary involvement includes a pre-blitz orientation dinner, providing collateral material, arranging for incentive awards, and providing the service of a sales manager each evening of the blitz period. Each day, upon the return of the blitzers, the sales manager reviews each blitz call report to determine the number of calls and leads that were turned in.
Why is a blitz important?
Although a successful blitz requires time and effort on the part of the management team, it always produces excellent results. Besides developing leads, it helps promote the property to the business community. In addition, it becomes a motivational tool for the staff members that have participated in a team effort, which creates a healthy, cooperative attitude that lasts a long time.
What is the key to a successful blitz?
The key to a successful blitz is to completely canvas an area in as little time as possible, with as few people as possible. To make that happen, proper organization is essential.
