Knowledge Builders

who is the target market for chocolate

by Jammie Jerde MD Published 3 years ago Updated 2 years ago
image

According to our audience insights tool Profiler, women are the biggest chocolate eaters. They represent 72% of the target audience. When it comes to age, chocolate is popular among everyone. However, the biggest consumers are aged between 18-35 years old.Mar 26, 2020

Full Answer

What is the market size of the chocolate industry?

The Chocolate market size is projected to reach USD 171.6 billion by 2026. Q2. Who are the top market players in the Chocolate industry? Nestle S.A., Mondelez International, Inc.,

What is the segmentation of the chocolate market?

Based on Traditional Chocolate Type, the market is segmented into Milk Chocolate, Dark Chocolate and White Chocolate. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Convenience Store and Online.

What makes dark chocolates so popular?

Innovations in the production of dark chocolates and their usage as a gift also lead to the success of the global market.

Who are the key stakeholders in the chocolate market?

The Hershey Company, Mars, Inc., Moonstruck Chocolate Company, Lindt & Sprungli AG, and Meiji Holdings Co., Ltd. are some of the key innovators in the market. The market research report covers the analysis of key stake holders of the market.

Which segment of the chocolate market has the largest market share?

How much is the chocolate market worth in 2026?

What is Kitkat Gold?

What companies are included in the market research report?

What are the major strategies followed by the market participants?

What is Ferrero known for?

What is the new Snickers bar?

See 2 more

image

What age group buys the most chocolate?

Chocolate consumption is particularly high among the supposedly more health-conscious generation: the 25 to 34-year-olds. In this age group, a whopping 34% say they eat chocolate every day.

What is the market for chocolate?

The global chocolate market size was valued at USD 130.56 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.6% from 2020 to 2027.

Who buys the most chocolate?

The largest chocolate consumers in the world are the Germans with a per capita consumption of 11 kilogrammes per year. Switzerland is ranked as the second-largest with 9.7 kilogrammes per capita, followed by Estonia with 8.8 kilogrammes.

Who is the target market for hot chocolate?

female"It's clear that it attracts a predominantly female audience, accounting for 57% of hot chocolate sales in the out-of-home arena. It also attracts a young generation, with 49.3% of purchasers under the age of 25. This demographic was a key consideration when we developed Aero Bubbly hot chocolate.

What is the demand for chocolate?

The global cocoa and chocolate market size was valued at USD 46.61 billion in 2021. The market is projected to grow from USD 48.29 billion in 2022 to USD 67.88 billion by 2029, exhibiting a CAGR of 4.98% during the forecast period.

What are the trends in the chocolate market?

Key trends impacting the market include growing demand for organic, vegan, sugar-free, and gluten-free chocolates. With growing awareness about the negative effects of synthetic products on health and the environment, most health-conscious and informed consumers have started using organic products.

Who eats chocolate the most?

SwitzerlandIn 2017, Switzerland was the highest consumer of chocolate per capita, with an average of 8.8 kg consumed per person. Despite producing most of the world's cocoa, Africans only account for 3.28% of the chocolate that is consumed annually.

Who buys more chocolate male or female?

The United States accounts for 20% of the world's chocolate consumption. Women [91%] prefer to eat chocolate more than men [87%]. The average Brit, Swiss, or German citizen will each eat around 24 pounds of chocolate a year.

What gender eats the most chocolate?

WomenThe US accounts for 20% of the world's chocolate consumption. It is the world leader at 20.96% of the net cocoa imports. Women prefer to eat chocolate more than men. While preference among women stands at 91%, for men it is 87%.

Who is Kit Kats target market?

At present, the target market of the product consists of the people that have been loyal to the brand for decades and children. Other types of customers seem to choose other types of snacks, which implies that Kit Kat may need to rebrand itself to have a wider appeal.

How do you promote hot chocolate?

Cinnamon, nutmeg, ginger, and cloves can all add interesting flavors to your hot chocolate. You can also try cardamom, though go easy on it, as it can be strong. You can add a dash of spice to the mix or pour in a bit of extract to enhance the flavor.

Is the hot chocolate market growing?

Report Overview. The global hot chocolate market size was valued at USD 3.24 billion in 2019 and is expected to witness significant growth in the years to come. Growing health awareness among consumers in urban households has led to the increase in the consumption of drinks, including hot chocolate.

How much is the chocolate industry worth 2022?

07, 2022 (GLOBE NEWSWIRE) -- The global cocoa and chocolate market size reached USD 46.61 billion in 2021. The market value is anticipated to increase from USD 48.29 billion in 2022 to USD 67.88 billion by 2029 at a CAGR of 4.98% during the forecast duration.

How large is the chocolate industry?

According to a chocolate industry analysis from Grand View Research, an industry study group, global chocolate sales were valued at $130.56 billion in 2019 and are expected to grow at a rate of about 4.6 percent a year for the next few years. Projected global sales by 2027 are expected to be about $187 billion.

Which segment of the chocolate market has the largest market share?

The traditional chocolate segment witnessed the largest market share. Their popularity and the easy availability of cocoa as compared to carob are the main materials for artificial chocolate.

How much is the chocolate market worth in 2026?

The Chocolate market size is projected to reach USD 171.6 billion by 2026.

What is Kitkat Gold?

KitKat Gold offers a tasty combination of crispy wafer and smooth milk chocolate, topped with creamy white chocolate with sweet caramel notes. Dec-2019: Nestle introduced KitKat Chocolatory Cacao Fruit Chocolate, the first product to use Nestle’s chocolate made entirely from the cacao fruit.

What companies are included in the market research report?

Key companies profiled in the report include Nestle S.A., Mondelez International, Inc., The Hershey Company (Hershey Trust Company), Mars, Inc., The Barry Callebaut Group, Meiji Holdings Co., Ltd., Ferrero International S.A., Lindt & Sprungli AG, Moonstruck Chocolate Company, and Yildiz Holdings A.S.

What are the major strategies followed by the market participants?

The major strategies followed by the market participants are Product Launches and Acquisitions. Based on the Analysis presented in the Cardinal matrix, Nestle S.A. and Mondelez International, Inc. are the forerunners in the Chocolate Market. Companies such as The Barry Callebaut Group, Ferraro International S.A., The Hershey Company, Mars, Inc., Moonstruck Chocolate Company, Lindt & Sprungli AG, and Meiji Holdings Co., Ltd. are some of the key innovators in the market.

What is Ferrero known for?

market where it is best known for Tic Tac breath mints, Ferrero Rocher pralines, Nutella hazelnut spreads, the Fannie May and Harry London chocolate brands, and the Ferrara Candy Company.

What is the new Snickers bar?

Dec-2019: Mars extended its Snickers brand product line with the launch of the new Snickers White chocolate bar. The new chocolate bar contains peanuts, nougat, and caramel and is completely covered with white chocolate. Oct-2019: Mondelez India announced the launch of Cadbury Dark Milk.

Which segment of the chocolate market has the largest market share?

The traditional chocolate segment witnessed the largest market share. Their popularity and the easy availability of cocoa as compared to carob are the main materials for artificial chocolate.

How much is the chocolate market worth in 2026?

The Chocolate market size is projected to reach USD 171.6 billion by 2026.

What is Kitkat Gold?

KitKat Gold offers a tasty combination of crispy wafer and smooth milk chocolate, topped with creamy white chocolate with sweet caramel notes. Dec-2019: Nestle introduced KitKat Chocolatory Cacao Fruit Chocolate, the first product to use Nestle’s chocolate made entirely from the cacao fruit.

What companies are included in the market research report?

Key companies profiled in the report include Nestle S.A., Mondelez International, Inc., The Hershey Company (Hershey Trust Company), Mars, Inc., The Barry Callebaut Group, Meiji Holdings Co., Ltd., Ferrero International S.A., Lindt & Sprungli AG, Moonstruck Chocolate Company, and Yildiz Holdings A.S.

What are the major strategies followed by the market participants?

The major strategies followed by the market participants are Product Launches and Acquisitions. Based on the Analysis presented in the Cardinal matrix, Nestle S.A. and Mondelez International, Inc. are the forerunners in the Chocolate Market. Companies such as The Barry Callebaut Group, Ferraro International S.A., The Hershey Company, Mars, Inc., Moonstruck Chocolate Company, Lindt & Sprungli AG, and Meiji Holdings Co., Ltd. are some of the key innovators in the market.

What is Ferrero known for?

market where it is best known for Tic Tac breath mints, Ferrero Rocher pralines, Nutella hazelnut spreads, the Fannie May and Harry London chocolate brands, and the Ferrara Candy Company.

What is the new Snickers bar?

Dec-2019: Mars extended its Snickers brand product line with the launch of the new Snickers White chocolate bar. The new chocolate bar contains peanuts, nougat, and caramel and is completely covered with white chocolate. Oct-2019: Mondelez India announced the launch of Cadbury Dark Milk.

image

1.Target Market - Target Market Chocolate Industry The.

Url:https://www.coursehero.com/file/13712601/Target-Market/

35 hours ago  · The Target Market for Chocolate Bars includes people looking for a snack or for an energy boost, those craving chocolate or looking for a dessert.

2.Chocolate Market Size, Opportunity & Forecast 2020 …

Url:https://www.kbvresearch.com/chocolate-market/

34 hours ago  · Who is the target market for chocolate? Many consumers have a love affair with chocolate, but one group in particular is leading the passion for premium: women ages 25 to …

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9